Hire a vetted Technical SEO Specialist in Glasgow.

Expert-level proficiency with crawl-based SEO audit tools to systematically identify and prioritize technical issues across websites of any size. This includes configuring crawlers with appropriate settings for large sites, interpreting crawl data to find duplicate content, canonicalization problems, broken links, redirect chains, orphaned pages, and crawl budget waste, then translating raw data into actionable recommendations ranked by business impact.

Deep familiarity with Google Search Console as the primary signal source for crawl behavior, indexing status, manual actions, search performance trends, and Core Web Vitals field data. You should be able to diagnose coverage issues, identify why pages are excluded from the index, use the URL Inspection tool to understand how Google renders specific pages, and use the Index Coverage report to catch regressions caused by deployment changes.

Comprehensive knowledge of schema.org vocabulary and the ability to implement JSON-LD markup for a wide range of content types including Articles, Products, LocalBusiness, FAQPage, HowTo, Recipe, Event, Review, and BreadcrumbList. You must understand which schema types qualify for Google rich results, how to validate implementations using the Rich Results Test, and how to monitor for structured data errors in Search Console that could suppress enhancements.

Ability to diagnose and remediate Core Web Vitals issues affecting Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint scores using both lab tools and field data. This includes identifying render-blocking resources, oversized images, layout shift sources, poor server response times, and poor JavaScript execution patterns, then writing precise developer specifications that address root causes rather than surface-level symptoms.

Strategic understanding of how URL structure, site hierarchy, and internal link patterns influence crawl efficiency, PageRank distribution, and search engine understanding of site topical authority. You should be able to evaluate a site's architecture, identify pages that are over-linked or under-linked relative to their business importance, design siloing or hub-and-spoke structures for complex sites, and advise on taxonomy changes without breaking existing ranking signals.

Advanced capability to analyze server log files to understand how search engine bots actually crawl a site versus how crawling is theoretically structured. By correlating Googlebot crawl frequency with Search Console indexing data, you can identify crawl waste on low-value URLs like filter pages or parameter variations, and implement crawl budget optimizations through robots.txt, noindex directives, canonicalization, and sitemap hygiene that improve how efficiently Googlebot indexes high-priority content.