Motion Graphics
Animated graphic design elements — text, shapes, icons, and illustrations — used in video content.
Why It Matters
Motion graphics make complex ideas visually digestible and add polish to video ads, explainers, and social content.
How It Works
A motion designer creates animations using tools like After Effects or Figma. Elements are keyframed to move, scale, and transition in sync with audio or narration. The output is rendered as video files for use in ads, websites, or presentations.
Real-World Example
A SaaS company uses animated charts and icon sequences in a 30-second explainer video that outperforms live-action alternatives on LinkedIn.
Common Mistakes
Over-animating to the point of distraction
Using motion graphics without consistent brand styling
Related Terms
Supplementary video footage used to add visual variety, context, or storytelling depth to a primary video.
A sequence of illustrated panels that maps out the visual narrative of a video, ad, or animation before production.
The opening 1-3 seconds of a video ad designed to grab attention and prevent the viewer from scrolling past.
Motion Graphics FAQs
What software is used for motion graphics?
Adobe After Effects is the industry standard, with alternatives like Apple Motion, Rive, and Lottie for web-native animations.
When should you use motion graphics vs. live-action video?
Motion graphics excel at explaining abstract concepts, data, or processes where live-action footage would be unclear or impractical.
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