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Shopify · E-commerce Platforms

Optimize Your Shopify Checkout to Increase Conversion Rate
— handled for you.

Audit your Shopify checkout funnel, identify every drop-off point between cart and purchase, and implement the structural and copy changes that increase completed orders without increasing traffic. You don't have to figure this out yourself. Hand it to an EverestX Shopify specialist and get it done right the first time.

Delivered in 3–5 business days
From $299
1 revision included
Shopify specialists only

Why optimize your shopify checkout to increase conversion rate trips people up

1.

Mandatory account creation before checkout is the single largest source of checkout abandonment — studies consistently show 20 to 35 percent of buyers will abandon rather than create an account

2.

Not testing checkout on mobile misses the majority of your customer base — mobile accounts for over 60 percent of Shopify traffic but converts at half the rate of desktop, mostly due to form friction

3.

Adding abandoned cart emails without fixing the checkout page addresses the symptom not the cause — buyers abandon because of friction, not forgetfulness

4.

Complex shipping option presentation with unclear estimated delivery dates causes hesitation at the payment step — showing a guaranteed delivery date range reduces abandonment better than just offering free shipping

These aren't beginner mistakes — they trip up experienced marketers too. The platform doesn't make them obvious. Our specialists have done this dozens of times and know exactly where each setup goes wrong.

What we do for you

Every step below is completed in your Shopify account by your assigned specialist. Nothing is skipped.

In GA4 create a Funnel Exploration: add steps for add_to_cart → begin_checkout → add_payment_info → purchase — this shows you exactly where buyers drop off in your checkout

Review your cart abandonment rate in Shopify Analytics under Conversion Summary — a rate above 70 percent indicates checkout friction that paid traffic will amplify not overcome

Audit your checkout page for unnecessary form fields — every required field reduces conversion rate by 1 to 5 percent; remove the Company field for B2C stores and make the Phone field optional

Enable accelerated checkout buttons (Shop Pay, Apple Pay, Google Pay) on your product pages and cart — one-click checkout removes friction for return buyers and can lift mobile conversion by 15 to 25 percent

Add trust signals above the fold on your product pages: money-back guarantee, free returns, security badges, and estimated delivery date — these reduce pre-checkout abandonment before buyers even reach the cart

Test removing mandatory account creation — offer "Continue as Guest" prominently and add account creation as a post-purchase option rather than a checkout gate

Implement an abandoned cart email sequence in Klaviyo with three emails: 1 hour after abandonment (reminder), 24 hours (social proof), 72 hours (optional discount) — this recovers 5 to 15 percent of abandoned carts

Review your mobile checkout on an actual phone — test every form field tap target, keyboard experience, and payment method on iOS and Android before optimising desktop

What you receive when it's done

📸

Screenshot proof

Before/after screenshots showing exactly what was configured, so you can verify without logging in.

🎥

Loom walkthrough

A 3–5 minute screen recording walking through your Shopify setup so you understand what was done.

📝

Written summary

A plain-English summary of everything configured, what to watch for, and what to do next.

🔁

One revision included

If anything doesn't match the agreed scope, we fix it within 24 hours at no extra cost.

This task is right for you if

Shopify store owners with an add-to-cart rate above 5 percent but a checkout completion rate below 2 percent, indicating the product is right but the checkout is leaking revenue

DTC brands scaling paid traffic who want to increase the return from existing ad spend before increasing budget

E-commerce merchants who have never conducted a formal checkout funnel analysis and do not know their current drop-off rates by step

Common questions

What is a good Shopify checkout conversion rate?

Shopify reports the average checkout-to-order conversion rate as approximately 68 percent (i.e., 32 percent of buyers who reach checkout do not complete). High-performing Shopify stores achieve 80 to 85 percent checkout completion. If your rate is below 60 percent there are significant friction points to address. Below 50 percent usually indicates a major structural issue like mandatory account creation or a payment method gap.

Can I customise the Shopify checkout on a standard plan?

Standard Shopify plans (Basic, Shopify, Advanced) have limited checkout customisation — you can add content above and below the order summary, but cannot edit the core checkout form fields. Shopify Plus plans allow full checkout.liquid customisation. For standard plans, the most impactful improvements are the checkout settings (disabling mandatory accounts), accelerated payment buttons, and trust signals on the cart and product pages.

From $299one-time

Delivered in 3–5 business days · 1 revision included

What's included

  • Shopify setup done in your account
  • Screenshot proof of completion
  • Loom walkthrough video
  • Written summary + next steps
  • 1 revision if needed

No payment now. We'll confirm scope and price before any charge.

Need this managed every month?

Hire a dedicated Shopify specialist