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Paid ads is where most business owners burn money first. Tracking misconfigurations, bid-strategy errors, and audience setup mistakes routinely waste 30-60% of ad spend. These tutorials walk you through the setup, troubleshooting, and optimization steps that the platform docs hide between marketing pages.
Google's search, display, video, and shopping ad platform — the highest-intent paid acquisition channel for most B2B and SaaS businesses.
10 tutorials
Facebook + Instagram advertising platform managed through Meta Business Manager. The dominant paid social channel for e-commerce and DTC.
10 tutorials
TikTok Ads Manager — fast-growing platform for DTC, e-commerce, and consumer brands.
10 tutorials
B2B-dominant ad platform. High CPCs, but the targeting is unmatched for SaaS and professional services.
10 tutorials
Microsoft Advertising covers Bing, Yahoo, and DuckDuckGo search — typically cheaper CPCs than Google with similar intent quality.
10 tutorials
Google Ads
Conversions firing in your store but Google reporting zero? You're not alone. This walks through the right setup path for your stack — including the GA4 import workflow that 80% of DIY tutorials skip.
Google Ads
Your campaign is enabled, budget is set, and Google says "Eligible." But spend is at 5% of daily budget and impressions are flat. Here's the diagnostic sequence specialists run.
Google Ads
CPC creeping up while conversion rate stays flat means you're paying more for the same outcome. These six tactics drop CPC 20-40% on most accounts. Some take 1 hour. Some take 1 month. All matter.
Google Ads
Linking these two correctly is what makes Google's whole stack actually function as a stack. Done wrong, you'll have two systems that disagree about reality for years. Here's the right setup.
Google Ads
DIY Google Ads is a great idea — until it isn't. This is the honest framework: when the cost of self-managing exceeds the cost of hiring, and how to tell which side you're on.
Google Ads
Google's onboarding wizard is built to ship dollars at the auction as fast as possible — not to set you up for the next 12 months. Here's the new-account setup a specialist would actually run.
Google Ads
A Search campaign is the highest-intent ad format Google offers — people typing exactly what they want, right when they want it. Setting it up well is also the workflow Google works hardest to flatten into 'just trust the algorithm.' Here is the real build.
Google Ads
Performance Max is Google's most opaque ad product — and for accounts with the right ingredients, also one of the highest-ROAS. The catch: every default Google offers is tuned for Google's revenue, not yours. Here is the build that gives you back control.
Google Ads
Remarketing is the lowest-friction conversion lift in the platform — but only when the audiences are built cleanly. Stale lists, leaky audience definitions, and missing exclusions kill the lift. Here is the setup specialists actually use.
Google Ads
Negative keywords are the highest-leverage tactical lever in Google Ads — small effort, large recurring ROI. The catch: doing them once is worthless. Doing them monthly compounds for years. Here is the workflow specialists actually run.
Meta Ads
Shopify deprecated the old pixel-in-theme.liquid path. The modern install runs through the Facebook & Instagram by Meta channel app and pulls in CAPI for free. Here's how to do it without double-counting purchases.
Meta Ads
WordPress is the trickiest pixel install of the major platforms because there's no native channel app. You have two real options: a dedicated pixel plugin or a GTM container. Picking wrong means rebuilding in 6 months.
Hire a paid ads specialist when monthly spend exceeds $2K, when tracking is fundamentally broken, or when you have ad data but no idea what it means.
See specialist ratesHire a paid ads specialist when monthly spend exceeds $2K, when tracking is fundamentally broken, or when you have ad data but no idea what it means.
Part-time specialists run $14-16/hr, full-time $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on scope and channel complexity.
Depends on your time and stage. Below ~$2K/mo spend, DIY is usually right. Above that, the cost of hiring is almost always less than the cost of mis-management.
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