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Default Loom is purple. The 'View on Loom' button in the corner. The Loom logo on the thumbnail. For internal use, fine. For client-facing or marketing, every default Loom signal makes the video feel like a free tool. Here's how to brand it.
Who this is forMarketing leads, brand managers, or revenue leaders sharing Loom externally with prospects, clients, or partners. If your videos need to feel like part of your brand (not a third-party recording tool), this is the configuration.
What you'll need
Step 1
Settings → Workspace → Branding. Business gets custom logo + CTA. Enterprise unlocks custom domain, video player branding, and white-label.
Open Settings → Workspace → Branding.
Plan check: Loom Business includes custom logo, brand color on CTA buttons, and custom thumbnails. Enterprise adds custom domain (videos.yourcompany.com), advanced player branding (logo watermark, color theme), and full white-label (remove "Loom" from share pages).
Starter and Free plans get no custom branding. If you're sending client-facing video on Starter, upgrading to Business is usually the right move.
Audit your current state: open one of your videos in incognito. Note what looks generic: the Loom logo, the purple CTA button, the "Powered by Loom" footer. These are what branding fixes.
Step 2
Branding → Logo → upload SVG or PNG (transparent bg). Brand color → pick hex code. Applied to CTA buttons, hover states, and player accents.
Settings → Workspace → Branding → Logo.
Upload your logo: SVG preferred (scales infinitely), PNG with transparent background as fallback. Size: at least 200×200 px.
Logo appears in: the player header for embedded videos, the share-page header, and the email-notification footer.
Brand color: enter the hex code of your primary brand color. This becomes the color of: CTA buttons, hover states on the player, progress bar fill.
Test: open any video in incognito. The CTA button should now be your brand color, not purple. The logo should appear in the top-left of the player.
If logo looks too small/large: re-upload at higher resolution. Loom auto-sizes; very small uploads get pixelated when scaled.
Step 3
Branding → Custom Domain → enter videos.yourcompany.com. Add CNAME in DNS. Wait for SSL cert (15-30 min).
Settings → Workspace → Branding → Custom Domain.
Pick a subdomain on your company domain. Common: videos.yourcompany.com, demos.yourcompany.com, watch.yourcompany.com.
Loom shows you the CNAME record to add. Format: videos.yourcompany.com → custom.useloom.com (or similar).
Add the CNAME in your DNS provider (Cloudflare, Route 53, GoDaddy). Save.
Back in Loom, click "Verify domain." Loom checks the CNAME and provisions an SSL cert. Usually completes in 15-30 minutes.
After verification: all new shared Loom URLs use videos.yourcompany.com instead of loom.com. Existing video URLs auto-redirect.
Caveat: custom domain is workspace-wide. Pick a subdomain that fits all use cases (sales + support + marketing).
Step 4
Branding → Player → toggle: hide Loom logo, custom thumbnail style, autoplay defaults, looping. Match your in-app video player aesthetic.
Settings → Workspace → Branding → Player Customization (Enterprise).
Toggle "Hide Loom branding" to remove the small Loom logo from the player corner. Required for white-label client work.
Player background color: defaults to black; can be set to a brand-matching dark gray or charcoal.
Default autoplay: ON for embedded videos (most marketing use cases). OFF for one-off shares (some recipients react badly to autoplay).
Default looping: OFF unless you're using Loom for ambient/marketing videos. Loop = 0% bounce, but also = annoying for content videos.
Reactions + comments: toggle ON for internal/sales use. Toggle OFF for marketing landing pages where engagement signals confuse the funnel.
Step 5
Branding → Default CTAs → set a workspace-wide CTA template. Per-video CTAs override the default. Ensures consistency on shared videos.
Settings → Workspace → Branding → Default CTAs.
Set a default end-of-video CTA: button text + URL. Example: "Book a demo →" linking to your top-funnel Calendly.
Set a default mid-video CTA (Enterprise): button at 50% of runtime. Same template applies.
Per-video overrides: reps can still set custom CTAs per video for specific deals. Default kicks in when nobody overrides — saves the "I forgot to add a CTA" scenario.
Update workspace defaults quarterly to match current marketing campaigns. Defaults set in Q1 still firing in Q3 means stale CTAs across thousands of videos.
Step 6
Branding → Emails → custom from-name, custom subject template. Share page → custom header + footer + logo placement.
Settings → Workspace → Branding → Email Templates.
Customize: from-name (e.g., "Acme Sales" instead of "Loom"), reply-to email (your team's email instead of no-reply@loom.com), email subject template ("Watch this from [Sender Name] — [Video Title]").
Share page (the loom.com/videos/... or videos.yourcompany.com/... URL): customize the header banner, footer copyright, and logo position.
Add a custom CSS snippet on Enterprise to match exact brand typography and spacing.
Test: send a Loom to your own email. Check the inbox preview: does the from-name say your company? Does the share page header have your logo? Does the footer link to your website?
Step 7
Quarterly: spot-check 10 random videos for brand compliance. Document the brand standard in a shared doc. Flag deviations.
Quarterly brand audit (30 min): pull 10 random recent videos. Open each in incognito. Check: custom logo present, brand color on CTA, custom domain on URL, end-CTA matches current campaign.
Common drift: someone uploaded a video and overrode the default CTA with a stale URL. Someone shared a video without applying brand settings. The custom domain didn't apply to videos created before the domain was set up.
Document the brand standard in a 1-pager: logo file location, hex codes, current CTA copy, share-page expectations. Pin in the team channel.
Assign a brand owner (often the same person as library owner) to run the quarterly audit and update the standard as marketing evolves.
For Enterprise: enable "Brand Compliance" notifications — Loom alerts you when a video is shared externally with non-default branding.
Common mistakes
Uploading a low-res logo
What goes wrong: Logo appears pixelated in the player and on the share page. Looks unprofessional. Brand team gets complaints. Defeats the whole branding effort.
How to avoid: Upload SVG (scales infinitely) or PNG at 400×400 px minimum with transparent background. Test at multiple sizes (player thumbnail, share-page header, email footer).
Wrong brand color hex code
What goes wrong: CTA button is close-but-not-quite your brand color. Looks off-brand to people who know your visual system. Subtle but corrosive.
How to avoid: Pull the hex code directly from your brand guidelines doc. Not from a screenshot eye-dropper. Verify in incognito after applying.
Setting up custom domain without verifying
What goes wrong: Custom domain shows 'DNS error' for hours/days. New shares default back to loom.com URLs. Brand consistency breaks silently.
How to avoid: After adding the CNAME, click "Verify domain" in Loom. Wait the full 15-30 min for SSL provisioning. Only consider the setup done when Loom shows "Verified."
Forgetting to update CTAs when campaigns change
What goes wrong: Marketing's Q1 'Book a demo' CTA still appears on Q3 videos. New campaign messaging is missing from thousands of evergreen Looms. Lost conversion.
How to avoid: Quarterly default-CTA review aligned with marketing campaign launches. Update workspace defaults. Bulk-update existing videos via Loom API for high-traffic ones.
Letting reps override branding inconsistently
What goes wrong: Some reps' Looms have brand colors, others don't. Some have CTAs, others don't. Outside viewers see inconsistent brand identity across the same team.
How to avoid: Lock workspace defaults so they auto-apply. Train reps that brand settings shouldn't be touched unless intentional. Audit monthly.
Not branding email notifications
What goes wrong: Recipients get an email from 'Loom' with a 'Loom' subject line. Opens drop. Looks like third-party automation, not a real person from your team.
How to avoid: Workspace → Branding → Emails → custom from-name + subject template. From-name should be your company; subject should include the sender's name.
Recap
Done — what's next
How to set up a Loom account for async video work
Read the next tutorial
Hand it off
Branding setup is a 60-min project. Maintaining brand consistency across 100s of new videos, updating CTAs with marketing campaigns, and running quarterly audits is ongoing. A vetted video editor on EverestX can own brand consistency for $14-16/hr part-time — typically $300-700/mo.
See video editor rates
Business unlocks: custom logo, brand color on CTAs, custom thumbnails, custom email from-name. Enterprise adds: custom domain (videos.yourcompany.com), white-label (no Loom logo at all), player customization, and brand compliance notifications. For client-facing work, Business is usually enough; for white-label or large enterprise, go Enterprise.
Enterprise plan only. Toggle Settings → Branding → Player → Hide Loom branding. The 'Powered by Loom' footer + corner logo disappear. Business and lower keep the attribution.
New shares created after custom domain setup use the new URL. Existing loom.com URLs continue to work and auto-redirect through the new domain in most cases. To migrate fully, use the Loom API to bulk-update existing share URLs (Enterprise feature).
Not within a single Loom workspace — branding is workspace-wide. For multi-brand needs: either use multiple Loom workspaces (separate billing), or use per-video custom thumbnails and CTAs to inject brand-specific assets while keeping workspace-level branding generic.
Two paths: (1) train reps to use the workspace thumbnail-template feature (Business+), (2) on Enterprise, set a brand-compliance rule requiring a custom thumbnail before external share is allowed. Without enforcement, the default first-frame thumbnail is what most reps ship with.
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