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The brand kit is the single feature that scales your video production. Done right, every new video starts on-brand. Done wrong, you retrofit branding 50 times.
Who this is forMarketing teams producing multiple videos per month. Agencies serving 2+ clients with distinct brands. Founders who want their video library to feel like one brand, not a collage.
What you'll need
Step 1
Have everything in one folder: logo PNGs (multiple sizes), primary + secondary hex codes, font files or names, brand-photo references.
Logo: PNG with transparent background, 1024x1024 minimum, plus a horizontal layout version and a square layout version.
Colors: primary, secondary, accent (3 minimum), plus background and text colors. Hex codes from your brand guide.
Fonts: primary heading font, body font. Note any specific weights (Bold, Regular, Light).
References: 2-3 brand video samples or design references that show the brand in motion.
Save all in one folder so brand-kit setup is a single 30-minute session, not 5 fragmented ones.
Step 2
Settings → Brand kit → New. One brand kit per brand. Name it after the brand, not the project.
Open Settings → Brand kit → "+ New brand kit."
Name: company name. Avoid "v2" or "test" — these survive forever.
Add primary color first, then secondary, then accent. Synthesia uses these for buttons, text overlays, and scene backgrounds.
Upload logo PNG. Test how it looks at small sizes — most logos lose detail below 100px.
Pick the primary font. If your exact font is not in Synthesia, pick the closest match. Document the substitution.
Step 3
A 3-5 second intro template plays before every video. Even a basic version unifies the library.
Standard intro structure: logo reveal (1-2s) → brand color sweep (1-2s) → text overlay with video title (1s).
Avoid intros over 5 seconds — viewers skip if they have to wait too long for content.
Test the intro at 100% playback speed. It should feel snappy, not slow.
Save as a workspace template so the team can drop it into every new project.
Step 4
Outros drive action. CTA + logo + URL is the standard structure. 5-7 seconds.
Outro structure: CTA text overlay (3-4s) → logo + URL (2-3s).
CTA examples: "Book a demo at acme.com/demo." "Reply with INTERESTED to start." "Subscribe for weekly updates."
Avoid "Thanks for watching." Generic. Make it specific.
Save as workspace template alongside the intro.
Step 5
Workspace scene defaults — background color, text font, accent color — should match the brand kit. Saves manual setting on every scene.
Settings → Defaults → Scene background: brand background color.
Default text overlay: brand font, primary color, brand-appropriate size.
Default music: Synthesia ships royalty-free music. Pick 1-2 tracks that match brand tone and use them as defaults.
Default aspect ratio: most common one for your team (16:9 for B2B, 9:16 for social-first).
Step 6
Build one 60-second video using only brand kit defaults. If it looks on-brand without any manual adjustments, the kit is good.
Create a new video. Apply the brand kit.
Drop in an intro, a 30-second avatar segment, an outro.
Do not manually adjust colors, fonts, or layout for this test.
Render and review. Does it look on-brand? Would you ship it?
If yes, brand kit is set up correctly. If no, adjust the defaults — not the per-video settings.
Common mistakes
Brand kit "later" mentality
What goes wrong: Build 20 videos without a brand kit. Each one has slightly different colors, fonts, logo placement. Library feels like 5 different brands. Manual cleanup is 30 min per video = 10 hours wasted.
How to avoid: 60-90 minutes upfront. Brand kit is the foundation. Skipping it costs 10x more than building it.
Using the wrong logo size or format
What goes wrong: JPG logo with white background appears as a white square on dark scenes. Small logo on big screens looks unprofessional.
How to avoid: PNG with transparent background. Multiple sizes (1024px, 512px, 256px). Test logo on dark, light, and brand-color backgrounds before locking.
Generic outro template
What goes wrong: "Thanks for watching. Visit our website." CTA earns no clicks. Every video underperforms.
How to avoid: Specific outro per video type. Sales outro: book demo. Training outro: next module link. Marketing outro: subscribe or share. Build 3-5 outro variants, not one generic.
Mixing brand kits across one project
What goes wrong: Agency uses one workspace for 3 clients. Brand kits not properly switched between projects. Wrong color, wrong logo on the wrong client video. Embarrassment.
How to avoid: Folders per client. Brand kit assigned at folder level. Verify brand kit selection at project start. Build a pre-render checklist.
Never updating the brand kit
What goes wrong: Brand evolves over 12 months. Kit does not. New videos still using last year's color or font. Looks dated.
How to avoid: Quarterly brand kit review. 30 minutes. Update colors, fonts, logo, intro/outro to match current brand state.
Recap
Done — what's next
How to create your first Synthesia video with an AI avatar
Read the next tutorial
Hand it off
Brand kit setup + ongoing maintenance is high-leverage specialist work. EverestX video specialists set up the brand kit in 4-8 hours, then own ongoing video production for $400-1,200/mo.
See video specialist rates
Yes — Creator plan supports up to 3 active brand kits. Enterprise supports unlimited. For agencies serving multiple clients, the multi-brand-kit structure is essential.
Pick the closest match. Synthesia ships 100+ fonts; one usually feels like a substitution match. Document the substitution in your brand guide. Truly custom fonts require Enterprise plan with custom font upload.
60-90 minutes if you have all assets ready. 2-4 hours if you are gathering brand assets at the same time. Specialists with template libraries can do it in 30-45 minutes.
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