Shopify Fashion Brand Cuts CAC by 41% with a Dedicated Meta Ads Specialist
A Shopify-based women's fashion brand
The brand had been running Meta campaigns in-house for 14 months with a $22,000/month ad budget but was averaging a 1.4x ROAS — far below the 3x threshold needed to scale profitably. Customer acquisition cost had crept up to $74 per new buyer, and a poorly structured retargeting stack meant 63% of spend was going to audiences that had already purchased within 30 days.
Read full case study1.4x → 3.8x
ROAS
$74 → $43.60
Customer Acquisition Cost