Hire a Fractional Head of Growth
A fractional Head of Growth gives you a data-driven acquisition leader without the full-time hire. They own the funnel end to end — running experiments, optimizing conversion, and finding the channels that scale — all tied to measurable revenue. It's senior growth firepower focused entirely on moving your numbers.
What is a Fractional Head of Growth?
A fractional Head of Growth is an experienced, experimentation-led marketing leader who works part-time or on contract to drive measurable acquisition and revenue growth. Where a CMO owns brand and overall strategy, a Head of Growth is laser-focused on the funnel: finding repeatable acquisition channels, lifting conversion at every stage, and running a disciplined cadence of experiments to learn what actually moves the metrics. They live in the data and the tooling, partner closely with product on activation and retention, and treat growth as a system to be engineered rather than a set of campaigns to run. You get a quantitative, results-obsessed leader pointed squarely at your growth numbers, without the cost of a full-time hire.
When to Hire
Signs you need a Fractional Head of Growth.
You need scalable acquisition, not one-off campaigns
You want a repeatable engine that reliably brings in customers, not scattered tactics. A fractional Head of Growth builds and tunes that engine through systematic experimentation.
Your funnel is leaking and no one owns it end to end
Traffic comes in but conversion, activation, or retention drops it. A fractional Head of Growth takes ownership of the whole funnel and fixes the stages that lose the most.
You're growth- or PLG-led and need a data leader
Your model lives or dies on metrics like CAC, conversion, and retention. A fractional Head of Growth brings the analytical rigor and experiment discipline that kind of business demands.
You can't justify a full-time Head of Growth yet
Senior growth talent is expensive and hard to hire. Fractional gives you that experimentation-led leadership at a fraction of the cost while you prove the channels out.
You have budget to scale but don't know where
You're ready to spend on acquisition but unsure which channels actually return. A fractional Head of Growth runs the tests to find what scales before you pour budget into it.
Responsibilities
What your Fractional Head of Growth owns.
Own the full acquisition funnel — from traffic through conversion, activation, and retention
Design and run a structured cadence of growth experiments with clear hypotheses and metrics
Find, test, and scale the acquisition channels that deliver the best CAC and payback
Optimize conversion rates across landing pages, signup, onboarding, and checkout
Build the analytics, dashboards, and tracking that make growth measurable and decision-ready
Partner with product and sales on activation, retention, and PLG or revenue motions
Set growth KPIs and report on experiments, learnings, and impact on the numbers
Fractional vs full-time
A full-time Head of Growth in the US or UK commonly costs $160,000–$250,000+ a year with equity and benefits, and top growth talent is genuinely hard to land. A fractional Head of Growth gives you that same experimentation-led firepower for a fraction of it, on a predictable rate scaled to the work — so you can prove out your acquisition engine before committing to a permanent hire. You get a senior, data-driven growth leader pointed at your numbers without the full-time cost or the recruiting battle.
EverestX matches you with a vetted fractional Head of Growth who has actually built acquisition engines and run growth experiments in businesses like yours — remote, and usually within 48 hours. Every leader is screened for real, quantitative growth results, not just channel familiarity, so you get someone fluent in CAC, conversion, and experimentation. Engagements flex as you scale, there's no recruitment fee, and if the fit isn't right we'll replace them — you only pay for the growth leadership you use.
Who It's For
Built for teams that need leadership, fast.
Product-led and SaaS companies whose growth depends on funnel and conversion metrics
Startups with budget to scale acquisition but no proven, repeatable channels yet
E-commerce and DTC brands needing disciplined experimentation to lower CAC
Founders who want a data-driven growth leader before they can fund a full-time one
More Fractional Roles
Other fractional marketing leaders.
FAQ
Fractional Head of Growth — your questions.
What is a fractional Head of Growth?
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A fractional Head of Growth is an experienced, experimentation-led growth leader who works part-time or on contract to drive measurable acquisition and revenue. They own the funnel end to end — channels, conversion, activation, and retention — and run a disciplined cadence of experiments to find what scales. You get senior growth leadership focused entirely on your metrics, without a full-time hire.
How much does a fractional Head of Growth cost?
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Much less than a full-time Head of Growth, who typically commands $160,000–$250,000+ a year with equity and benefits. A fractional Head of Growth works on a predictable rate scaled to the engagement, so you can build and validate your acquisition engine without the full-time commitment. Through EverestX there's no recruitment fee.
How is a fractional Head of Growth different from a fractional CMO?
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A fractional CMO owns the whole marketing function — brand, positioning, strategy, and team. A fractional Head of Growth is narrower and more quantitative: they're focused on the acquisition funnel, conversion, and experimentation tied directly to revenue metrics like CAC and retention. Choose a Head of Growth when scalable, data-driven acquisition is the priority; choose a CMO when you need full-spectrum marketing leadership.
How many hours or days a month does a fractional Head of Growth work?
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It varies with how active your experimentation program is — commonly a few days a week down to a few days a month. Periods where you're testing new channels or scaling spend tend to need more time; steadier optimization phases need less. The engagement flexes with your growth roadmap rather than fixing full-time hours.
How fast can a fractional Head of Growth start?
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Usually within 48 hours through EverestX. Because we match you from a pre-vetted network of growth leaders rather than running a lengthy search, you can have someone running experiments and owning your funnel in days instead of months.
What if the fractional Head of Growth isn't the right fit?
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We'll replace them. Every EverestX engagement carries a replacement guarantee, so if the fit isn't right we'll re-match you with another vetted fractional Head of Growth. With no recruitment fee and flexible engagements, there's very little risk in starting one.
Senior leadership, on demand
Get Head of Growth-level leadership — without the full-time cost.
EverestX matches you with a vetted fractional head of growth in 48 hours — flexible engagement, no recruitment fee, and a replacement guarantee if it isn't a fit.