301 Redirect
A permanent redirect that sends users and search engines from one URL to another.
Why It Matters
301 redirects preserve ranking equity when you move or consolidate pages.
How It Works
When a server returns a 301 status code, it tells browsers and search engines that a page has permanently moved to a new URL. Most of the original page ranking signals are passed to the destination URL.
Real-World Example
Redirecting an old blog URL to an updated version preserves the 45 backlinks the original page earned.
Common Mistakes
Creating redirect chains with multiple hops
Using 302 (temporary) redirects for permanent moves
301 Redirect FAQs
Does a 301 redirect pass all link equity?
Google has stated that 301 redirects pass full link equity, though some practitioners report minor losses.
When should I use a 301 vs 302 redirect?
Use 301 for permanent moves and 302 for temporary moves like A/B tests or seasonal pages.
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