Abandoned Cart Email
An automated email sent to shoppers who add items to their cart but leave without completing the purchase.
Why It Matters
Nearly 70% of online shopping carts are abandoned, and cart recovery emails recover 5-15% of that lost revenue.
How It Works
When a known visitor adds items to their cart and exits without purchasing, the ESP triggers an email sequence showing the abandoned items, typically with urgency cues and sometimes an incentive to complete checkout.
Real-World Example
A fashion brand sends three cart recovery emails: a reminder at 1 hour, social proof at 24 hours, and a 10% discount at 48 hours.
Common Mistakes
Offering discounts in the first email immediately
Not including product images and cart contents
Related Terms
An ordered series of emails sent based on triggers, time delays, or subscriber behavior.
The staged journey a prospect takes from first awareness to becoming a paying customer.
An automated email campaign targeting inactive subscribers or lapsed customers to re-engage them.
Abandoned Cart Email FAQs
When should I send the first abandoned cart email?
Send the first email within 1-4 hours while the purchase intent is still fresh.
How many abandoned cart emails should I send?
A three-email sequence over 48-72 hours is standard: reminder, social proof, and final incentive.
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