Email Sequence
An ordered series of emails sent based on triggers, time delays, or subscriber behavior.
Why It Matters
Sequences deliver the right message at the right stage, increasing conversions over single-send campaigns.
How It Works
Unlike simple drip campaigns, email sequences can branch based on subscriber behavior. If a recipient clicks a link, they might receive a different next email than someone who didn't, creating personalized journeys.
Real-World Example
An e-commerce welcome sequence sends a discount code in email 3 only to subscribers who opened emails 1 and 2 but haven't purchased.
Common Mistakes
Creating linear sequences without behavioral branching
Not setting exit conditions for converted subscribers
Related Terms
A series of pre-written emails sent automatically on a schedule after a specific trigger.
An automated email sequence sent to new subscribers immediately after they join your list.
Using software to automate multi-step business processes triggered by specific events or conditions.
Email Sequence FAQs
How is a sequence different from a drip campaign?
Sequences can branch based on behavior while drip campaigns follow a fixed linear schedule regardless of engagement.
What email sequences should every business have?
At minimum: welcome series, abandoned cart, post-purchase, and win-back sequences.
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