Welcome Series
An automated email sequence sent to new subscribers immediately after they join your list.
Why It Matters
Welcome emails generate 320% more revenue per email than other promotional emails and set the tone for your relationship.
How It Works
When someone subscribes, they automatically enter a 3-7 email sequence introducing your brand, delivering on the signup promise (e.g., lead magnet), and guiding them toward a first purchase or key action.
Real-World Example
A DTC brand sends a 5-email welcome series: brand story, bestsellers, social proof, discount code, and urgency reminder.
Common Mistakes
Not sending the first email within minutes of signup
Making every email a hard sell instead of building trust
Related Terms
An ordered series of emails sent based on triggers, time delays, or subscriber behavior.
A series of pre-written emails sent automatically on a schedule after a specific trigger.
A free resource offered in exchange for a prospect's email address or contact information.
Welcome Series FAQs
How many emails should a welcome series have?
Three to five emails over 7-14 days is the sweet spot for most brands.
Should I include a discount in my welcome series?
For e-commerce, a small discount (10-15%) in the welcome series can significantly boost first-purchase conversion rates.
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