Drip Campaign
A series of pre-written emails sent automatically on a schedule after a specific trigger.
Why It Matters
Drip campaigns nurture leads over time, delivering 80% more sales at 33% lower cost than non-nurtured leads.
How It Works
You create a sequence of emails with defined time delays between each. A trigger event enrolls the subscriber, and the platform sends each email at the scheduled interval until the sequence completes or the subscriber converts.
Real-World Example
A B2B company sends a 7-email drip campaign over 21 days to trial users who haven't upgraded to paid.
Common Mistakes
Setting time delays too short and overwhelming recipients
Not removing subscribers who convert mid-sequence
Related Terms
An ordered series of emails sent based on triggers, time delays, or subscriber behavior.
An automated email sequence sent to new subscribers immediately after they join your list.
Software that automates repetitive marketing tasks like emails, lead scoring, and campaign workflows.
Drip Campaign FAQs
How many emails should a drip campaign have?
Most effective drip campaigns have 4-7 emails, though complex B2B sales cycles may warrant 10-12.
What is the difference between a drip campaign and a newsletter?
Drip campaigns are automated sequences triggered by actions, while newsletters are one-time broadcasts sent to your entire list.
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