Broad Match
A keyword match type that shows ads for searches related to your keyword, including synonyms and variations.
Why It Matters
Broad match maximizes reach but requires careful monitoring to avoid irrelevant traffic.
How It Works
When you use broad match, Google may show your ad for searches that are related to your keyword but not identical. The algorithm uses context, user intent, and other signals to determine relevance.
Real-World Example
The broad match keyword "running shoes" may trigger ads for "best sneakers for jogging" or "trail footwear."
Common Mistakes
Using broad match without negative keywords
Running broad match without smart bidding
Related Terms
Broad Match FAQs
Is broad match worth using?
Yes, when paired with smart bidding and negative keywords, broad match can find high-converting queries you would miss.
How do I control broad match quality?
Add negative keywords regularly and monitor the search terms report to filter out irrelevant queries.
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