Click-Through Conversion
A conversion that occurs after someone clicks your ad and later completes the desired action.
Why It Matters
Click-through conversions are the most reliable measure of direct ad-driven results.
How It Works
When a user clicks your ad, the platform starts tracking them. If they complete a conversion (purchase, sign-up) within the click attribution window, it is credited as a click-through conversion.
Real-World Example
A user clicks a search ad, browses the site, and completes a purchase 3 days later.
Common Mistakes
Not distinguishing click-through from view-through in reports
Using windows that are too short for your sales cycle
Click-Through Conversion FAQs
How is click-through different from view-through conversion?
Click-through requires the user to click the ad first, while view-through only requires seeing it.
What is the default click-through window on Google Ads?
Google Ads defaults to a 30-day click-through conversion window.
Need help with click-through conversion?
Get matched with a vetted specialist in 48 hours.
Ready to Get Started?
Get matched with a vetted specialist in 48 hours. No recruitment fees, no lengthy hiring process, just results.