SEO & Search

Cumulative Layout Shift (CLS)

A Core Web Vital measuring how much page content shifts unexpectedly during loading.

Why It Matters

High CLS frustrates users by causing misclicks and content jumping, hurting both UX and rankings.

How It Works

CLS calculates the sum of all individual layout shift scores that occur without user interaction. Shifts happen when elements change size or position after rendering. Google considers CLS good if under 0.1.

Real-World Example

An ad loading above content pushes text down by 200px, causing a CLS of 0.25.

Common Mistakes

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Not reserving space for images and ads with width/height

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Dynamically injecting content above existing elements

Cumulative Layout Shift (CLS) FAQs

What is a good CLS score?

A CLS score under 0.1 is considered good by Google standards.

How do I fix CLS issues?

Set explicit dimensions on images and videos, reserve space for ads, and avoid inserting content above existing elements.

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