Paid Media & Advertising

Remarketing

Re-engaging past visitors or customers through ads or email.

Why It Matters

Remarketing recaptures lost revenue by staying in front of people who already showed interest.

How It Works

Platforms build audience lists from site visitors, app users, or customer email lists. These lists are then targeted with tailored ads or emails to bring users back to convert.

Real-World Example

Google Ads shows display ads to users who abandoned their shopping cart in the last 7 days.

Common Mistakes

Showing the same ad indefinitely without refreshing

Not excluding recent converters from remarketing lists

Related Terms

Retargeting

Showing ads to people who have previously interacted with your brand online.

Tracking Pixel

A snippet of code placed on your website to track visitor behavior for ad targeting.

Conversion Window

The time period after an ad interaction during which a conversion is attributed to that ad.

Remarketing FAQs

Is remarketing the same as retargeting?

They overlap heavily; remarketing is Google terminology while retargeting is more common in social advertising.

Can I remarket to email subscribers?

Yes, platforms like Google and Meta allow you to upload customer email lists for remarketing.

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