Search Intent
The underlying goal a user has when typing a query into a search engine.
Why It Matters
Matching search intent is the most important factor in whether Google ranks your page for a query.
How It Works
Search intent falls into four categories: informational (learn), navigational (find a site), commercial (compare), and transactional (buy). Analyzing the current SERP for a keyword reveals what intent Google assigns to it.
Real-World Example
The query "best CRM software" has commercial intent, so Google ranks comparison pages rather than product pages.
Common Mistakes
Creating a product page for an informational query
Not analyzing existing SERP results before creating content
Related Terms
Search Intent FAQs
How do I determine search intent?
Google the keyword and analyze the type of content (blog, product page, comparison) that ranks on page one.
Can one keyword have multiple intents?
Yes, Google may show mixed results for ambiguous queries, but usually one dominant intent prevails.
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