Consumer Products Performance Marketing Specialist

Consumer brands -- from DTC startups to CPG companies to consumer apps -- need performance marketing specialists who can build and scale customer acquisition engines across the platforms where consumers spend time. A performance marketing specialist for consumer brands manages the full ecosystem: Meta and Instagram for lifestyle-driven prospecting and social proof, Google Search and Shopping for intent capture, TikTok for viral creative and younger demographics, YouTube for long-form brand content, and increasingly connected TV and podcasts for broad reach. The consumer performance marketer must deeply understand the brand's target customer: their media habits, purchase triggers, consideration factors, and price sensitivity. They translate brand positioning into performance creative -- ads that build brand while driving measurable conversions. They manage product launch campaigns that coordinate awareness, consideration, and conversion across channels simultaneously, and they build always-on acquisition engines that deliver a consistent flow of new customers at a predictable cost. For consumer apps, they add mobile-specific skills: app install campaigns, deep linking, and post-install event optimization.