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Original Research

Research & Reports

Original data on marketing talent costs, agency economics, hiring trends, and the structural shifts reshaping marketing services. Citation-friendly. Updated quarterly.

Research

Marketing Talent Cost Benchmarks 2026

How specialist rates compare across agency, freelance, and managed-talent models — with breakdowns by discipline.

May 202612 min read
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Research

Agency vs Managed Talent: 2026 Economics

A line-item breakdown of where agency dollars actually go and what managed-talent platforms reallocate.

May 20269 min read
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Research

2026 Marketing Hiring Trends

How marketing teams are restructuring as fractional, managed, and AI-assisted models gain share against full-time and agency-traditional models.

May 202614 min read
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Research

How Mid-Market Companies Hire Marketing in 2026

Real data on how $1M-$50M companies are structuring their marketing function — and where most go wrong.

May 202611 min read
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Citing our research

All reports are citation-friendly. We ask for a link back to the source report when you cite our data — that's the only request.

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