Google Ads Management Services

A useful floor is ~$3,000/mo in ad spend. Below that the management fee starts to dominate the economics and your dollars are better spent first on conversion tracking + landing page basics. Between $3,000-$15,000/mo, a part-time managed specialist (20 hrs/week, $1,200-1,400/mo) is the sweet spot. Above $15,000/mo, full-time management (40 hrs/week, $1,700-2,100/mo) pays for itself in optimization headroom.

Both. Our Google Ads specialists are vetted on Performance Max specifically — asset groups, audience signals, listing groups for Shopping, conversion value rules, and the diagnostic skills to know when PMax is being inefficient vs Search. PMax has become non-optional for any Google Ads account doing meaningful volume.

We set it up. GA4 events, enhanced conversions, server-side tagging via GTM Server, offline conversion imports from your CRM if applicable — all standard scope. We don't accept engagements where tracking is broken and the client doesn't want it fixed; optimizing on broken data wastes both our time and your money.

Yes — this is one of the most common questions and one of the things most agencies do badly. The pattern that works: branded Search stays in brand campaigns, non-brand Search owns specific high-intent queries, and PMax fills the rest (Shopping, broad audience, repeat customers via signals). We exclude branded terms from PMax via campaign-level negatives. Done right, the campaigns are complementary, not competitive.

Most Google Ads Management engagements start within 48-72 hours of intake. We match you with a vetted Google Ads specialist whose experience matches your industry, spend tier, and toolstack — then schedule a kickoff call. The first week is onboarding and audit; deliverables typically start hitting in week two.

Replacement guarantee is included at no cost. If the match isn't right — communication, output quality, or technical fluency — flag it through your Talent Success Manager and we replace with another vetted specialist, typically within 5-7 business days. No re-recruitment fees, no gap in service. We get the match right ~95% of the time on the first try, but the safety net is built in.

No. Google Ads Management services from EverestX are month-to-month. Cancel anytime with 30 days notice. Most clients stay 6-12+ months once the service is producing results, but we don't lock you in — we earn the renewal monthly.

Through EverestX, Google Ads Management runs $1,700–$2,100/mo for full-time engagements (40 hrs/week) or $1,200–$1,400/mo for part-time (20 hrs/week). Comparable US-based full-time hires cost $6,000-$12,000/mo loaded (salary + benefits + tools + recruitment fees). Agency retainers for similar scope start at $4,000-$8,000/mo with multi-account dilution. The savings come from a managed-talent model, not a quality compromise — every specialist is vetted on platform certifications, account history, and a working test before placement.