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If your tracking is broken, every other decision is built on bad data. GA4 confusion, Pixel install gaps, and consent-mode misconfigurations are the most common DIY mistakes. These tutorials are the foundational layer for everything else in marketing.
Google Tag Manager
Shopify killed checkout.liquid in 2024, which broke the old GTM-on-checkout install pattern. This walks through the 2026-correct path: theme.liquid for storefront pages, Custom Pixels for the checkout. Both are required if you want full-funnel tracking.
Google Tag Manager
There are three legitimate ways to install GTM on a WordPress site. Each suits a different operator. Pick wrong and you'll either have a brittle install, no dataLayer, or a developer dependency you didn't want.
Google Tag Manager
Firing GA4 through GTM is the foundation of every modern analytics stack. Done right, it's one tag and a clean event map. Done wrong, you double-count every event and pollute six months of reports. This is the right way.
Google Tag Manager
Meta doesn't ship a native GTM tag template, so the install is a Custom HTML tag. Done right, this is cleaner than the official Meta pixel-injection method — done wrong, you double-fire every event and the Events Manager fills with junk.
Google Tag Manager
The default Form Submission trigger handles 70% of forms. The other 30% (AJAX forms, React forms, Webflow forms) need a custom pattern. This walks through both, and which one you need.
Google Tag Manager
Scroll tracking is one of the highest-ROI tags you can ship — it's how you tell whether visitors actually engage with long-form pages or bounce before the hero animation finishes. Setup is short. The discipline is picking thresholds that mean something.
Google Tag Manager
Every GTM tutorial assumes you know what dataLayer is. Most don't actually explain it. This one does — in plain English, with examples you can copy. No JavaScript prerequisites.
Google Tag Manager
Server-side GTM is the difference between 'tracking works most of the time' and 'tracking works on iOS users behind ad blockers too.' It's not for everyone. But if you're past $5K/mo in ad spend, you're already losing money to client-side strip.
Google Tag Manager
If a tag isn't firing — or worse, firing when it shouldn't — Tag Assistant is the only honest source of truth. Most operators use it wrong. This walks through the workflow specialists actually use.
Google Tag Manager
DIY GTM works fine for simple stacks. It starts breaking down when you need GA4 + Meta + TikTok + Google Ads all firing accurately with deduplication. Here's the honest framework for when to hire.
Google Analytics 4
GA4 isn't hard to install — it's hard to install *correctly* so the data is actually usable six months from now. This is the walkthrough that prevents the rebuild most owners do at month four.
Google Analytics 4
Shopify's native Google channel app is now the right way to install GA4 — not the old liquid-snippet hacks that haunt half the tutorials online. Here's the current, supported path.
Hire a tracking specialist when GA4 and ad platforms disagree, when consent mode is required by regulation, or when attribution decisions affect six-figure budgets.
See specialist ratesHire a tracking specialist when GA4 and ad platforms disagree, when consent mode is required by regulation, or when attribution decisions affect six-figure budgets.
Part-time specialists run $14-16/hr, full-time $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on scope and channel complexity.
Depends on your time and stage. Below ~$2K/mo spend, DIY is usually right. Above that, the cost of hiring is almost always less than the cost of mis-management.
Get matched with a vetted specialist in 48 hours. Try 1 week risk-free — no charge if not the right fit.
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