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GA4 replaced Universal Analytics in 2023 and forced every business owner to re-learn analytics overnight. The data model is event-based, the UI is unforgiving, and the defaults are wrong for most setups. These tutorials cover the install, event configuration, and reporting workflows that turn GA4 from a data lake into a useful tool.
GA4 isn't hard to install — it's hard to install *correctly* so the data is actually usable six months from now. This is the walkthrough that prevents the rebuild most owners do at month four.
Shopify's native Google channel app is now the right way to install GA4 — not the old liquid-snippet hacks that haunt half the tutorials online. Here's the current, supported path.
GTM is the right install path for any site that runs more than one tracking pixel. It's also where most DIY installs go sideways — wrong trigger, wrong variable, wrong fire order. Here's the path that actually works.
GA4 renamed Conversions to Key Events in late 2024. The name change matters less than what most owners get wrong: marking too many things as Key Events, which destroys Smart Bidding and inflates every report.
Ecommerce tracking in GA4 isn't optional — it's the foundation of every revenue report, ROAS calculation, and ad-platform optimization decision. Done right it pays back forever. Done wrong it produces numbers that everyone in the org argues about for months.
If your funnel crosses domains — marketing site to app, storefront to external checkout, landing page to booking platform — every cross-domain hop loses attribution unless you configure this. Most sites haven't.
Linking these two correctly is what makes Google's stack actually function as a stack. Done wrong, you'll have two systems that disagree about reality for years. Here's the right setup, in order.
If your business serves EEA, UK, or Swiss visitors, Consent Mode v2 isn't optional anymore — Google requires it for personalized advertising. Done well, it also recovers 30-70% of the data ad blockers and consent rejections would otherwise lose.
If three or more of these signals apply, hiring usually pays for itself in the first 30 days.
Tag management platform — the right way to install GA4, Meta Pixel, and ad pixels on any site.
10 tutorials
Google's search, display, video, and shopping ad platform — the highest-intent paid acquisition channel for most B2B and SaaS businesses.
10 tutorials
Google's free SEO toolkit — required reading for any site that wants organic traffic.
10 tutorials
Google's analytics platform — required, free, and consistently the most-misconfigured tool in any marketing stack.
Part-time specialists run $14-16/hr. Full-time at $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on hours/week and account complexity.
When 3+ of the signals above apply, when your monthly spend on adjacent campaigns exceeds $2K, or when you're spending 6+ hours/week on this tool. The cost of compounding mistakes typically exceeds the cost of hiring before founders realize it.
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