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Your website is the conversion endpoint for every campaign. Speed, SEO setup, form integrations, and tracking instrumentation are all places where DIY work compounds into either an asset or a tax. These tutorials show the marketing-relevant setup steps that platform tutorials gloss over.
WordPress
Yoast is the default SEO plugin for 13M+ WordPress sites — but most installs ship with the wrong sitemap settings, broken breadcrumbs, and schema that contradicts your theme. This walks through the install + the configuration the wizard skips.
WordPress
RankMath has eaten 35% of the WordPress SEO market in 5 years for one reason: it ships with features Yoast charges Premium for, free. This is the full setup — and the honest comparison so you pick the right plugin once.
WordPress
There are three valid ways to install GA4 on WordPress, and the "easy" one is usually the wrong one. This walks through GTM (preferred), MonsterInsights (plugin-driven), and direct gtag.js — and how to tell which fits your stack.
WordPress
Meta Pixel install on WordPress is easy in one sense and treacherous in another — there are three valid paths and they don't play well together. This is the decision framework + the install + the verification that 60% of DIYers skip.
WordPress
Most WordPress GTM installs are wrong in subtle ways — snippet in the wrong position, missing <noscript> tag, or hardcoded into a theme that updates monthly. This walks through the install that actually survives.
WordPress
A slow WordPress site costs you ad ROAS, organic rankings, and conversion rate at the same time. This checklist walks through the speed wins that actually move marketing metrics — not just PageSpeed scores.
WordPress
Installing Yoast or RankMath is step two. Step one is making sure WordPress itself is configured for SEO — permalinks, indexable content rules, taxonomy hygiene. Skip this and the SEO plugin is putting lipstick on a leak.
WordPress
A hacked WordPress site does more than lose data — it tanks Google rankings, gets your domain flagged in Meta Ads, and loses paid traffic to spammy redirects. This is the security baseline that protects your marketing investment.
WordPress
Your forms convert — but only if your analytics know. Every WordPress form has its own quirks for firing tracking events. This walks through Gravity Forms, WPForms, and Contact Form 7 with the GA4, Meta Pixel, and Google Ads tracking that turns submissions into measurable conversions.
WordPress
WordPress is the easiest CMS to start with and the easiest to make a mess of by month 18. This is the honest framework for when DIY becomes the bottleneck and a specialist pays for themselves.
Webflow
Webflow doesn't have a native GA4 field anymore — every install goes through Custom Code. Most DIY setups end up double-counting from the webflow.io staging subdomain or missing events from form submits. This walks the install + the filters that fix both.
Webflow
Webflow has no server-side hook, which means the Meta Pixel alone misses 20-40% of conversions on iOS. This walks through the Pixel install AND the three legitimate Conversions API workarounds for Webflow — Zapier, Stape, or HubSpot-as-middleware.
Hire a web specialist when site speed kills conversion, when SEO setup is more than you want to learn, or when the site needs to integrate with the rest of your stack.
See specialist ratesHire a web specialist when site speed kills conversion, when SEO setup is more than you want to learn, or when the site needs to integrate with the rest of your stack.
Part-time specialists run $14-16/hr, full-time $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on scope and channel complexity.
Depends on your time and stage. Below ~$2K/mo spend, DIY is usually right. Above that, the cost of hiring is almost always less than the cost of mis-management.
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