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WordPress runs more of the web than any other platform. Its flexibility is its strength and its risk — between themes, plugins, and configuration, two WordPress sites can be entirely different stacks. These tutorials cover the marketing-relevant setup steps: speed, SEO, tracking, forms, and security basics.
Yoast is the default SEO plugin for 13M+ WordPress sites — but most installs ship with the wrong sitemap settings, broken breadcrumbs, and schema that contradicts your theme. This walks through the install + the configuration the wizard skips.
RankMath has eaten 35% of the WordPress SEO market in 5 years for one reason: it ships with features Yoast charges Premium for, free. This is the full setup — and the honest comparison so you pick the right plugin once.
There are three valid ways to install GA4 on WordPress, and the "easy" one is usually the wrong one. This walks through GTM (preferred), MonsterInsights (plugin-driven), and direct gtag.js — and how to tell which fits your stack.
Meta Pixel install on WordPress is easy in one sense and treacherous in another — there are three valid paths and they don't play well together. This is the decision framework + the install + the verification that 60% of DIYers skip.
Most WordPress GTM installs are wrong in subtle ways — snippet in the wrong position, missing <noscript> tag, or hardcoded into a theme that updates monthly. This walks through the install that actually survives.
Installing Yoast or RankMath is step two. Step one is making sure WordPress itself is configured for SEO — permalinks, indexable content rules, taxonomy hygiene. Skip this and the SEO plugin is putting lipstick on a leak.
A hacked WordPress site does more than lose data — it tanks Google rankings, gets your domain flagged in Meta Ads, and loses paid traffic to spammy redirects. This is the security baseline that protects your marketing investment.
Your forms convert — but only if your analytics know. Every WordPress form has its own quirks for firing tracking events. This walks through Gravity Forms, WPForms, and Contact Form 7 with the GA4, Meta Pixel, and Google Ads tracking that turns submissions into measurable conversions.
If three or more of these signals apply, hiring usually pays for itself in the first 30 days.
WordPress-based e-commerce; the dominant platform outside Shopify, especially for content-led stores.
10 tutorials
Google's analytics platform — required, free, and consistently the most-misconfigured tool in any marketing stack.
10 tutorials
Facebook + Instagram advertising platform managed through Meta Business Manager. The dominant paid social channel for e-commerce and DTC.
10 tutorials
The most popular CMS in the world; the backbone for 40%+ of websites.
Part-time specialists run $14-16/hr. Full-time at $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on hours/week and account complexity.
When 3+ of the signals above apply, when your monthly spend on adjacent campaigns exceeds $2K, or when you're spending 6+ hours/week on this tool. The cost of compounding mistakes typically exceeds the cost of hiring before founders realize it.
Get matched with a vetted WordPress specialist in 48 hours. Try 1 week risk-free — no charge if not the right fit.
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