Loading tutorials…
Loading tutorials…
Sales Navigator is the B2B prospecting workhorse — Boolean search across 800M+ profiles, saved lead/account lists, InMail credits, and CRM sync. The setup is simple; the workflows that turn it into a real pipeline source are not.
Pricing
PaidCore starts at $99/user/mo. Advanced + Advanced Plus tiers up to $1,600/user/yr.
Mapped role
LinkedIn Sales Navigator specialistOfficial site
linkedin.comSales Navigator is the highest-leverage B2B prospecting tool on the market — and the easiest to set up wrong. The decisions you make in the first hour (tier, seats, Sales Preferences, persona setup) silently shape every search result for the next 12 months.
Lead Lists and Account Lists are where Sales Navigator turns from a search tool into a pipeline engine. But 80% of teams treat them as static buckets that go stale within 60 days. This walks through the dynamic-list architecture, saved searches, and alert wiring that keeps lists self-refreshing.
Boolean search is the single highest-leverage Sales Navigator skill. Done right, it surfaces the prospects no one else is reaching. Done wrong — or skipped — you compete with every other rep for the same obvious leads.
InMails are Sales Navigator's scarce resource — 50 credits/month on Core, 150 on Advanced Plus. Each one costs LinkedIn ~$2-4 in opportunity. Spend them on a 1-touch generic pitch and you waste the whole month. Spend them on a researched 3-touch sequence and you build pipeline.
Smart Links turn every PDF, deck, and case study you share into a buying-signal tracker. You see who opened it, what page they viewed, how long they spent, and whether they shared it internally. This is the content-led ABM tactic most teams ignore — and the one specialists swear by.
Sales Navigator CRM Sync is the difference between a lead-list silo and a real prospecting engine. Done right, every Sales Nav action (view, save, InMail, Smart Link share) lands in your CRM as activity. Done wrong, you pollute your CRM with thousands of stub records.
If three or more of these signals apply, hiring usually pays for itself in the first 30 days.
B2B sales intelligence + outbound platform — combines ZoomInfo-class data with email sequences.
10 tutorials
Cold-email outbound tool with personalization, warm-up, and multi-channel sequences.
10 tutorials
Free CRM with marketing/sales hub upgrades; default for SMB and mid-market B2B.
10 tutorials
Premium LinkedIn for sales — advanced search, lead lists, InMail, CRM sync for B2B prospecting.
Part-time specialists run $14-16/hr. Full-time at $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on hours/week and account complexity.
When 3+ of the signals above apply, when your monthly spend on adjacent campaigns exceeds $2K, or when you're spending 6+ hours/week on this tool. The cost of compounding mistakes typically exceeds the cost of hiring before founders realize it.
Get matched with a vetted LinkedIn Sales Navigator specialist in 48 hours. Try 1 week risk-free — no charge if not the right fit.
48-hour match guaranteed · Replacement at no cost · Cancel anytime