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Shopify Plus is the enterprise tier — designed for brands doing $1M+ ARR with multi-store, wholesale, custom checkout, and Shopify Scripts (for line-item logic). Different from regular Shopify in pricing, features, and capabilities.
Pricing
PaidStarts at $2,300/mo. Custom for high-volume brands.
Mapped role
Shopify Plus specialistOfficial site
shopify.comProvisioning Shopify Plus isn't a checkout — it's a 2-3 week sales + onboarding cycle. Get the org structure, staff roles, and expansion-store plan right on day one or you'll be cleaning it up for months.
Shopify→Plus is technically an in-place upgrade. Practically, it's a 30-day project once you factor in Scripts→Functions, B2B activation, and the apps that change pricing model on Plus. Here's the cutover plan.
On standard Shopify, checkout extensibility is mostly settings. On Plus, it's UI extensions, branding APIs, and Functions — code-deployed, version-controlled, infinitely flexible. The wrong setup is also infinitely expensive.
Shopify Functions are the official Scripts replacement. They run server-side at checkout, written in JavaScript or Rust, deployed via CLI. Most Plus brands need 3-7 Functions to replicate their old Scripts. Here's how to build the first one.
Shopify B2B (formerly the Wholesale Channel) is now native on Plus. Companies, price lists, net-30 terms, and customer-specific catalogs all work — but most brands set up Companies wrong and end up rebuilding 3 months later.
Most Plus brands rush into expansion stores for multi-country sales when Markets does it on one store. Same inventory, same customer database, same admin — with per-country pricing, currency, and tax. Here's the right setup.
Launchpad lets Plus brands schedule the entire choreography of a sale — theme swap, discount activation, product availability, Script toggle — to a single launch time. The alternative is staying up till midnight clicking buttons.
Shopify Flow is the free Plus-included automation tool. Most brands install it, build one workflow, then forget about it. The brands that get value out of Flow build 10-20 workflows that run silently in the background.
If three or more of these signals apply, hiring usually pays for itself in the first 30 days.
Shopify's enterprise tier — wholesale, scripts, multi-store, automation, and dedicated support.
Part-time specialists run $14-16/hr. Full-time at $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on hours/week and account complexity.
When 3+ of the signals above apply, when your monthly spend on adjacent campaigns exceeds $2K, or when you're spending 6+ hours/week on this tool. The cost of compounding mistakes typically exceeds the cost of hiring before founders realize it.
Get matched with a vetted Shopify Plus specialist in 48 hours. Try 1 week risk-free — no charge if not the right fit.
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