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Triple Whale is the leading DTC e-com analytics platform — unifies Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, and more into one dashboard with attribution. Default for Shopify stores doing $1M-$50M/yr.
Most founders sign up for Triple Whale, click 'Connect Shopify,' and assume the rest will figure itself out. Three weeks later they're paying $200/mo for a dashboard nobody opens because attribution looks weird. Here's the setup that actually delivers value from day one.
The TW Pixel is the entire reason you're paying for Triple Whale. If it's not firing on every transaction, you're reading the same numbers your platform-native dashboards already showed you — just with a $300/mo wrapper around them.
These two integrations are where 60% of Triple Whale value lives. Done wrong, you get partial spend data and broken attribution. Done right, you have one number for blended ROAS that you can actually trust.
Triple Whale's attribution model picker is buried in Settings and most users never touch it. The default is fine for some stores and dangerously wrong for others. Here's the decision framework that drives 80% of the value you get out of the platform.
Triple Whale ships with 40+ default widgets and most owners build dashboards with all of them — then never open the dashboard again. Here's how specialists build dashboards that get read every morning.
Blended ROAS tells you which channels drove revenue last month. Cohort analysis tells you which channels drove customers who are still spending today. That's the difference between scaling profitably and scaling broke.
Moby is Triple Whale's pitch for the AI era — natural-language queries against your DTC data. It's genuinely useful for specific tasks and overhyped for others. Here's the setup + the honest framework for when Moby beats opening the dashboard.
The three big DTC attribution platforms all market themselves as 'the one source of truth.' They're not interchangeable. Each fits a different stage, stack, and operator. Here's the honest decision framework.
DIY DTC attribution is a great idea — until it isn't. This is the honest framework: when the cost of self-managing Triple Whale (or any attribution platform) exceeds the cost of hiring, and how to tell which side you're on.
If three or more of these signals apply, hiring usually pays for itself in the first 30 days.
The largest e-commerce platform; the default for new DTC brands and the marketing backbone for thousands of growing stores.
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Facebook + Instagram advertising platform managed through Meta Business Manager. The dominant paid social channel for e-commerce and DTC.
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Google's search, display, video, and shopping ad platform — the highest-intent paid acquisition channel for most B2B and SaaS businesses.
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E-commerce-first email & SMS platform; Shopify default and the highest-revenue email tool in the DTC space.
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DTC e-commerce analytics + attribution platform — unifies Shopify, Meta, Google, Klaviyo data.
Part-time specialists run $14-16/hr. Full-time at $10-12/hr. Most ongoing engagements land between $400-1,200/mo depending on hours/week and account complexity.
When 3+ of the signals above apply, when your monthly spend on adjacent campaigns exceeds $2K, or when you're spending 6+ hours/week on this tool. The cost of compounding mistakes typically exceeds the cost of hiring before founders realize it.
Get matched with a vetted Triple Whale specialist in 48 hours. Try 1 week risk-free — no charge if not the right fit.
48-hour match guaranteed · Replacement at no cost · Cancel anytime