Ad Relevance Score
A platform rating of how well your ad matches your target audience.
Why It Matters
Higher relevance scores reduce ad costs and increase delivery.
How It Works
Platforms like Meta evaluate positive and negative feedback signals on your ad to calculate a relevance or quality ranking. More relevant ads get shown more often at lower costs.
Real-World Example
A Meta ad with "Above Average" quality ranking reaches 40% more people at the same budget.
Common Mistakes
Targeting too broad an audience for a niche offer
Not refreshing creatives when scores drop
Ad Relevance Score FAQs
Is relevance score the same as Quality Score?
No, Quality Score is Google-specific while relevance diagnostics are Meta-specific, but both measure ad quality.
What replaced Facebook relevance score?
Meta replaced the single relevance score with three diagnostics: quality, engagement, and conversion rankings.
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