Paid Media & Advertising

Quality Score

Google Ads rating (1-10) of your ad relevance, CTR, and landing page experience.

Why It Matters

A higher Quality Score lowers your CPC and improves ad position.

How It Works

Google evaluates expected CTR, ad relevance, and landing page experience to assign a score from 1 to 10. Higher scores get better placements at lower costs.

Real-World Example

An ad with Quality Score 9 might pay $1.50 CPC while a competitor with score 5 pays $3.00.

Common Mistakes

Ignoring landing page experience component

Stuffing keywords instead of writing relevant ads

Related Terms

Ad Rank

The score Google uses to determine your ad position and whether your ad shows at all.

CTR (Click-Through Rate)

The percentage of people who click your ad after seeing it.

Ad Relevance Score

A platform rating of how well your ad matches your target audience.

Quality Score FAQs

How do I check my Quality Score?

Add the Quality Score column in your Google Ads keywords tab to see scores per keyword.

Can I improve Quality Score quickly?

Improving ad relevance and CTR can raise scores within weeks, but landing page changes take longer.

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