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Paid Media & Advertising

Ad Rank

The score Google uses to determine your ad position and whether your ad shows at all.

Why It Matters

Ad Rank determines where your ad appears on the page and how much you actually pay per click.

How It Works

Ad Rank is calculated using your bid, Quality Score, ad extensions, and the competitiveness of the auction. Higher Ad Rank gets higher positions, and you only pay enough to beat the next competitor.

Real-World Example

An advertiser with a $3 bid and Quality Score 8 outranks a competitor with a $5 bid and Quality Score 4.

Common Mistakes

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Trying to improve rank by only raising bids

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Ignoring ad extension impact on rank

Related Terms

Quality Score

Google Ads rating (1-10) of your ad relevance, CTR, and landing page experience.

Impression Share

The percentage of total eligible impressions your ads actually received.

CPC (Cost Per Click)

The amount you pay each time someone clicks your ad.

Ad Rank FAQs

Can I see my Ad Rank?

Google does not show the exact score, but you can infer it from your average position and impression share.

How do ad extensions affect Ad Rank?

Extensions improve Ad Rank by increasing expected CTR and providing more relevant information to users.

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