CPC (Cost Per Click)
The amount you pay each time someone clicks your ad.
Why It Matters
CPC directly determines how much traffic you can buy within your budget.
How It Works
Advertisers bid on keywords or audiences, and the platform charges them each time a user clicks their ad. Lower CPCs mean more clicks for the same spend.
Real-World Example
A Google Ads campaign with a $2.50 CPC and $500 budget generates 200 clicks.
Common Mistakes
Optimizing for low CPC instead of conversions
Ignoring CPC differences across match types
CPC (Cost Per Click) FAQs
What is a good CPC?
It varies by industry; a good CPC is one where your cost per conversion remains profitable.
How do I lower my CPC?
Improve your Quality Score, refine targeting, and test different ad creatives.
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