Paid Media & Advertising

CPM (Cost Per Mille)

The cost to show your ad 1,000 times.

Why It Matters

CPM is the standard pricing model for brand awareness and display campaigns.

Advertisers pay a set rate for every 1,000 impressions their ad receives. The platform serves the ad to users matching the targeting criteria.

A $10 CPM campaign with a $1,000 budget delivers 100,000 impressions.

Using CPM bidding for direct-response goals

Confusing CPM with cost per click

The amount you pay each time someone clicks your ad.

The percentage of total eligible impressions your ads actually received.

The specific location where your ad appears, such as a feed, story, sidebar, or website.

When should I use CPM bidding?

Use CPM when your goal is brand awareness or reach rather than direct conversions.

Is a lower CPM always better?

Not necessarily; a low CPM with poor targeting wastes impressions on irrelevant audiences.

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