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Paid Media & Advertising

Cost Per View (CPV)

The cost you pay each time someone watches your video ad.

Why It Matters

CPV is the key metric for measuring efficiency in video advertising campaigns.

How It Works

You are charged when a user watches your video for a set duration (usually 30 seconds or the full video if shorter) or interacts with it. Lower CPVs mean more video views for your budget.

Real-World Example

A YouTube TrueView campaign achieves a $0.05 CPV, delivering 200,000 views on a $10,000 budget.

Common Mistakes

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Judging video success by CPV alone without watching completion rates

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Not optimizing video length for the platform

Related Terms

View-Through Conversion

A conversion that occurs after someone saw but did not click your ad.

CPM (Cost Per Mille)

The cost to show your ad 1,000 times.

CPC (Cost Per Click)

The amount you pay each time someone clicks your ad.

Cost Per View (CPV) FAQs

What counts as a view on YouTube?

A view is counted when someone watches 30 seconds of your ad or the full ad if it is shorter than 30 seconds.

What is a good CPV?

YouTube CPVs typically range from $0.03 to $0.15 depending on targeting and competition.

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