Cost Per View (CPV)
The cost you pay each time someone watches your video ad.
Why It Matters
CPV is the key metric for measuring efficiency in video advertising campaigns.
How It Works
You are charged when a user watches your video for a set duration (usually 30 seconds or the full video if shorter) or interacts with it. Lower CPVs mean more video views for your budget.
Real-World Example
A YouTube TrueView campaign achieves a $0.05 CPV, delivering 200,000 views on a $10,000 budget.
Common Mistakes
Judging video success by CPV alone without watching completion rates
Not optimizing video length for the platform
Cost Per View (CPV) FAQs
What counts as a view on YouTube?
A view is counted when someone watches 30 seconds of your ad or the full ad if it is shorter than 30 seconds.
What is a good CPV?
YouTube CPVs typically range from $0.03 to $0.15 depending on targeting and competition.
Need help with cost per view (cpv)?
Get matched with a vetted specialist in 48 hours.
Ready to Get Started?
Get matched with a vetted specialist in 48 hours. No recruitment fees, no lengthy hiring process, just results.