Fractional CMO
A part-time, outsourced Chief Marketing Officer who provides executive-level marketing leadership on a flexible basis.
Why It Matters
Fractional CMOs give growing companies access to senior marketing strategy at a fraction of a full-time executive's cost.
How It Works
A fractional CMO works 10-20 hours per week, developing marketing strategy, building and managing teams, overseeing execution, and providing board-level reporting. They bring experience from multiple companies and industries without the $250K+ salary commitment.
Real-World Example
A Series A startup hires a fractional CMO for $8K/month who builds the marketing team, launches demand gen, and establishes KPI frameworks.
Common Mistakes
Hiring a fractional CMO and expecting them to also execute tactics
Not giving the fractional CMO enough authority to make decisions
Related Terms
The executive responsible for an organization's overall marketing strategy, brand, and revenue growth.
A plan that defines how a company will launch a product and reach its target customers.
A marketing strategy focused on creating awareness and interest in your products among target audiences.
Fractional CMO FAQs
When should I hire a fractional CMO?
When you need strategic marketing leadership but can't justify or afford a $250K+ full-time CMO, typically at $1-20M ARR.
How much does a fractional CMO cost?
Fractional CMOs typically charge $5,000-$15,000 per month for 10-20 hours per week, depending on experience and scope.
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