Landing Page
A standalone web page designed specifically to receive traffic from an ad and drive a conversion.
Why It Matters
A well-optimized landing page can double conversion rates without increasing ad spend.
How It Works
Unlike a homepage, a landing page has a single focus and call-to-action aligned with the ad that drives traffic to it. Elements like headline, form, and social proof are optimized for conversion.
Real-World Example
A SaaS company sends Google Ads traffic to a landing page with a free trial form and converts at 12%.
Common Mistakes
Sending ad traffic to the homepage instead of a dedicated page
Having multiple CTAs that dilute focus
Landing Page FAQs
Do I need a different landing page for each campaign?
Ideally yes, as matching the landing page to the ad message significantly improves conversion rates.
What makes a good landing page?
A clear headline, single CTA, social proof, fast load speed, and message match with the referring ad.
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