Page Authority (PA)
A third-party score (1-100) predicting how well a specific page will rank in search results.
Why It Matters
PA helps you assess the ranking strength of individual pages for competitive analysis.
How It Works
Similar to Domain Authority, Moz calculates PA for individual URLs based on their backlink profile, link quality, and other signals. Higher PA pages are more likely to rank for competitive terms.
Real-World Example
A competitor product page with PA 55 would require strong backlinks and content to outrank.
Common Mistakes
Confusing Page Authority with Domain Authority
Trying to improve PA directly instead of earning quality links
Page Authority (PA) FAQs
How is PA different from DA?
DA scores the entire domain while PA scores a single page, so pages on high-DA sites can still have low PA.
Can I increase my Page Authority?
Yes, by earning quality backlinks to that specific page and improving internal linking to it.
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