Structured Data
Standardized data format that provides explicit information about a page to search engines.
Why It Matters
Structured data helps search engines display your content more prominently with rich results.
How It Works
Structured data uses a standardized vocabulary (schema.org) in formats like JSON-LD to label content elements. Search engines parse this data to create enhanced listings such as review stars, recipe cards, and event details.
Real-World Example
A recipe page with structured data shows cooking time, calories, and star ratings directly in Google results.
Common Mistakes
Marking up content that is not visible on the page
Not validating structured data after deployment
Related Terms
Structured code added to your website that helps search engines understand your content better.
A highlighted answer box that appears at the top of Google search results.
An information box that appears on the right side of Google results for known entities.
Structured Data FAQs
What is the best format for structured data?
JSON-LD is recommended by Google because it is easy to implement and does not interfere with HTML.
Where do I add structured data?
Add JSON-LD scripts in the head or body of your HTML pages, typically using your CMS or a plugin.
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