Knowledge Panel
An information box that appears on the right side of Google results for known entities.
Why It Matters
Knowledge panels establish brand authority and provide key information directly in search results.
How It Works
Google pulls data from its Knowledge Graph, Wikipedia, official websites, and other authoritative sources to create panels for entities like businesses, people, and organizations. You can claim and suggest edits to your panel.
Real-World Example
Searching "Nike" displays a knowledge panel with the company logo, stock price, founding date, and social profiles.
Common Mistakes
Not claiming your knowledge panel through Google
Having inconsistent entity information across the web
Related Terms
A free Google listing that displays your business information in local search and Google Maps.
Structured code added to your website that helps search engines understand your content better.
Standardized data format that provides explicit information about a page to search engines.
Knowledge Panel FAQs
How do I get a knowledge panel?
Build a strong presence on Wikipedia, Wikidata, and authoritative sites, and use structured data on your website.
Can I edit my knowledge panel?
Yes, claim your panel through Google and suggest changes, but Google decides what information to display.
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