B2B Go-to-Market Specialist

B2B go-to-market is defined by long sales cycles, multiple stakeholders in the buying committee, and the need to align marketing, sales, and customer success around a unified strategy. GTM specialists with B2B experience understand enterprise procurement, account-based marketing integration, and the sales enablement depth required to move complex deals through 3-12 month evaluation processes. They build GTM strategies that account for the full buying committee — from the end user who evaluates the product to the CFO who approves the budget — and create materials that address each stakeholder's distinct concerns.