White Label Google AdsManagementUnder Your Agency Brand.
Offer Google Ads management to your clients without hiring a PPC specialist in-house. EverestX places vetted Google Ads managers who run Search, Shopping, Display, and Performance Max campaigns entirely under your agency name.
At $10–$12/hr, your agency keeps the margin. Specialist matched in 48 hours. Operates inside your MCC. NDA standard.
How Our White Label Google Ads Works
Brief us on your client
Tell us the client's industry, monthly ad spend, campaign objectives (leads, sales, brand), existing account history, and any specific campaign types. Our team reviews within four hours and surfaces specialists with matching vertical and budget experience.
We deliver — you present
The specialist manages all campaigns from inside your MCC, runs weekly optimizations, conducts A/B testing on ad copy and landing pages, and delivers branded monthly performance reports. All work carries your agency's name. You present results to the client.
You retain the client relationship
You invoice the client at your agency rate. EverestX invoices you $10–$12/hr. The margin is entirely yours. Scale up budget management scope or add additional campaign types with 30 days notice.
What Your White Label Google Ads Specialist Handles
Search Campaign Management
Keyword research, match type strategy, negative keyword build-out, Quality Score optimization, ad copy testing, and bid management across Search campaigns targeting your client's highest-intent queries.
Shopping & Performance Max
Product feed optimization, Shopping campaign structure, Performance Max asset group setup, audience signal configuration, and ROAS optimization for e-commerce clients.
Display & YouTube
Display remarketing audience setup, creative brief for banner ads, YouTube pre-roll targeting, frequency capping, and awareness campaign management for brand-building objectives.
Conversion Tracking & Attribution
Google Tag setup, conversion action configuration, GA4 integration, call tracking, and cross-channel attribution modeling to ensure your client's data is clean before spend scales.
Reporting & Analytics
Weekly optimization summaries and monthly branded reports covering impressions, clicks, CTR, average CPC, conversions, CPA/ROAS, and impression share — delivered in your agency templates.
Landing Page Recommendations
CRO-focused feedback on landing pages, A/B test hypotheses, and coordination with your client's web team on improvements that lift Quality Score and reduce wasted spend.
Types of Agencies That Use EverestX for White Label Google Ads
SEO Agencies Adding Paid Search
Organic-focused agencies whose clients want paid search coverage alongside their SEO investment. Rather than referring out the PPC budget, you retain it with a white label Google Ads specialist.
Web Agencies with Lead Gen Clients
Agencies that build sites for local businesses and professional services who face pressure to drive leads post-launch. White label Google Ads adds a revenue-generating retainer without building an internal PPC team.
Full-Service Agencies Scaling PPC Volume
Multi-discipline agencies that have Google Ads capability but are at capacity on their internal team. White label specialists cover overflow and new client onboarding without a 6–10 week hire cycle.
Boutique Agencies Competing for Larger Accounts
Small agencies competing for clients who expect a full team with Google Ads depth. White label specialists give you the capability to win accounts that previously required a larger internal team.
Agency Pricing Math — Pay $10/hr, Bill $75–$150/hr
Part-Time (20 hrs/wk)
Full-Time (40 hrs/wk)
Senior PPC (40 hrs/wk)
White Label Google Ads — Agency Questions Answered
What Google Ads campaign types do white label specialists manage?
EverestX Google Ads specialists manage the full Google Ads ecosystem: Search (keyword-targeted, broad match, phrase, exact), Shopping (standard and Performance Max), Display Network, YouTube pre-roll and bumper ads, Discovery campaigns, Demand Gen, and Local campaigns. Specialist assignment is matched to your client's campaign type history and business objectives — e-commerce clients get specialists with Shopping and Performance Max depth; lead gen clients get specialists with Search and landing page optimization experience.
Will my clients know their Google Ads are managed by EverestX?
No. The specialist operates under your agency email, manages campaigns from inside your Google Ads MCC (manager account) or your client's account under your agency's access, attends performance reviews as a member of your team, and delivers all reports in your branded templates. NDA is standard on all white label engagements. EverestX is never referenced in any communication to your clients.
Can the specialist manage campaigns inside my Google Ads MCC?
Yes — that is the preferred setup. The specialist is added as a user under your agency's Google Ads manager account (MCC), which means your agency retains administrative control and billing ownership. The specialist has the access needed to manage campaigns without your client needing to grant them direct access or even knowing who the specialist is.
How are Google Ads specialists vetted?
Every specialist passes: (1) a structured video interview assessing Google Ads conceptual depth — bidding strategy, Quality Score factors, audience segmentation, conversion tracking; (2) a portfolio review of real campaign results including CTR history, CPC trends, ROAS or CPA performance, and account structure documentation; (3) a live account audit exercise on a real Google Ads account to assess practical diagnostic skill; (4) reference checks with prior agency principals or in-house PPC managers. Fewer than 12% of applicants pass all four stages.
What reporting do clients receive from a white label Google Ads specialist?
Specialists deliver weekly performance summaries and monthly branded reports covering impressions, clicks, CTR, average CPC, conversion rate, cost per conversion, ROAS (for e-commerce), impression share, and Quality Score trends. Reports are delivered in your agency's templates — Google Looker Studio, Databox, Google Slides, or custom decks. Your agency's name is the only name on every deliverable.
What is the minimum ad spend EverestX specialists are comfortable managing?
Specialists are available for accounts ranging from $2,000/month in ad spend up to $200,000+/month. For smaller accounts, part-time specialists (20 hrs/wk) are the typical configuration — enough hours to manage the account actively without over-staffing. For larger accounts or multi-campaign clients, full-time specialists provide the attention large budgets require. Scope is set when you submit the hiring request.
Ready to Add Google Ads to Your Agency?
Get matched with a vetted Google Ads specialist in 48 hours. Operates in your MCC. NDA standard. $10–$12/hr flat rate.
48-hour match guaranteed · Replacement at no cost · Cancel anytime