White Label PPCManagementFor Agencies That Scale.
Add paid search management to your agency without hiring a PPC specialist in-house. EverestX places vetted Google Ads and Bing Ads specialists who run your clients' campaigns entirely under your agency name.
At $10–$12/hr, your agency keeps the margin. Specialist matched in 48 hours. Operates inside your MCC. NDA standard.
How Our White Label PPC Management Works
Tell us your client's PPC setup
Describe the client's industry, monthly ad spend, campaign objectives (leads, sales, ROAS), existing account history, and any specific campaign types (branded, non-branded, competitor targeting, Shopping). Our team surfaces specialists with matching vertical and budget experience within 48 hours.
Specialist runs campaigns from inside your MCC
The specialist is added to your agency's Google Ads MCC, performs an account audit, builds or restructures campaigns, sets up conversion tracking, and runs weekly optimizations. All work is inside your account infrastructure. Your agency retains full ownership.
You bill the client, we bill you
Monthly branded reports go to you for client delivery. You invoice the client at your agency PPC management rate. EverestX invoices you $10–$12/hr. The margin is yours. Scale budget scope or add Bing Ads with 30 days notice.
Six Things Every Agency Gets with a White Label PPC Placement
Full keyword and match type architecture
Complete keyword research, match type strategy, negative keyword build-out, and ad group structure — documented in your agency's preferred format for client transparency.
Unbranded reports in your templates
Weekly performance snapshots and monthly branded reports covering CTR, CPC, conversions, CPA, ROAS, impression share, and Quality Score trends — all in your agency's template.
Conversion tracking and attribution setup
Google Tag configuration, conversion action setup, GA4 integration, call tracking, and cross-channel attribution to ensure clean data before spend scales.
A/B testing log
Structured ad copy testing with clear win/lose documentation. Creative testing hypotheses, rotation logic, and performance outcomes recorded in your agency's format.
NDA coverage as standard
Specialist operates under your agency email and is contractually bound to confidentiality. No mention of EverestX in any client call, email, or deliverable.
Replacement guarantee
Wrong vertical experience, Quality Score gaps, or communication mismatch — replaced within seven business days, no restart fees, no client delivery gap.
Types of Agencies That Use EverestX for White Label PPC
SEO Agencies Adding PPC
Organic-focused agencies whose clients want paid search coverage alongside their SEO investment. Rather than referring out, you add a white label PPC specialist and retain the full digital marketing relationship.
Web Design Agencies with Lead Gen Clients
Agencies that build websites for local businesses and professional services and face client pressure to drive leads from the new site. White label PPC adds post-launch revenue without building an internal paid search team.
Marketing Agencies with PPC Capacity Gaps
Agencies that have PPC capability but are over-capacity on their existing team. White label PPC covers overflow accounts and new client onboarding while you recruit or train internally.
Boutique Agencies Competing Against Larger Shops
Small and mid-size agencies competing for clients who expect a full-service team. White label PPC gives you the headcount and depth to win accounts that would otherwise go to a larger shop with more internal resources.
Agency Pricing Math — Pay $10/hr, Bill $75–$150/hr
Part-Time (20 hrs/wk)
Full-Time (40 hrs/wk)
Senior PPC (40 hrs/wk)
White Label PPC Management — Agency Questions Answered
What PPC channels do white label specialists manage?
EverestX PPC specialists manage Google Ads (Search, Shopping, Display, Performance Max, Demand Gen, YouTube), Microsoft/Bing Ads, and local service ads. Search-first PPC is their primary focus — keyword strategy, match type architecture, negative keyword management, Quality Score optimization, and conversion tracking. For agencies whose clients run Google Search as their primary demand-capture channel, this is the ideal white label configuration.
Will my agency's clients know a white label PPC specialist is managing their account?
No. The specialist operates under your agency email, manages campaigns from inside your Google Ads MCC (manager account), attends client reporting calls as a member of your team, and delivers all reports in your branded templates. NDA is standard. Your client sees your agency as the PPC expert throughout the engagement. EverestX is never referenced in any communication.
How are PPC specialists vetted for agency-quality delivery?
Every specialist passes four vetting stages: (1) structured video interview covering bidding strategy, Quality Score levers, audience segmentation, and client communication under performance pressure; (2) portfolio review of real campaign results with CTR history, average CPC trends, conversion rate data, and account structure documentation; (3) a live Google Ads account audit assessing practical diagnostic skill; (4) reference checks with prior agency principals or in-house PPC managers. Fewer than 12% of applicants pass.
Can the specialist manage campaigns inside my agency's Google Ads MCC?
Yes — that is the standard setup. The specialist is added as a user under your agency's MCC, which means your agency retains administrative control and billing ownership. The specialist has campaign management access without your client needing to grant them direct account access. Your agency remains the account owner throughout the engagement.
What landing page optimization support do PPC specialists provide?
PPC specialists provide CRO-focused feedback on landing pages as part of their scope — identifying friction points that inflate bounce rate and reduce Quality Score, writing A/B test hypotheses for headline and CTA variations, and coordinating with your client's web team on specific changes. They do not build landing pages, but they make the diagnostic case for improvements that reduce wasted spend and improve conversion rates.
What is the typical minimum ad spend EverestX PPC specialists can manage?
Specialists are available for accounts from $2,000/month in ad spend up to $200,000+/month. For smaller budgets, a part-time specialist (20 hrs/wk) provides appropriate management hours without over-staffing. For larger accounts or multi-campaign clients running multiple product lines or geographic markets, full-time specialists provide the attention needed. Scope is determined when you submit the hiring request.
Ready to Add PPC to Your Agency?
Get matched with a vetted PPC specialist in 48 hours. Operates in your MCC. NDA standard. $10–$12/hr flat rate. Your client never knows.
48-hour match guaranteed · Replacement at no cost · Cancel anytime