Facebook Ads ROI Calculator

A good Facebook Ads ROAS is typically 3-4x for ecommerce and 2-3x for lead generation. Top-performing accounts regularly achieve 5x+ ROAS with proper audience targeting, creative testing, and funnel optimization. ROAS below 2x usually indicates targeting or creative issues.

Most businesses start seeing meaningful data at $1,500-$3,000/month per campaign. Below $1,000/month, you likely won't generate enough data for Meta's algorithm to optimize effectively. Scaling typically happens at $5,000-$20,000/month with proven creative and audiences.

Initial results appear within 1-2 weeks, but the learning phase typically takes 3-4 weeks. Meaningful optimization usually takes 60-90 days as you test audiences, creative, and landing pages. A specialist can shorten this timeline significantly by applying proven frameworks.

Average CPA for Facebook Ads ranges from $18-$25 across industries. Ecommerce tends to see $15-$30, B2B lead gen $25-$75, and local services $10-$25. iOS 14+ changes increased CPAs by 15-30% for many advertisers, making specialist expertise more valuable.

A dedicated Meta Ads specialist typically delivers better results than a generalist agency. Specialists focus 100% on Meta platforms, stay current on algorithm changes, and can dedicate more time to your account. With EverestX, you get a vetted specialist at a fraction of agency cost.