Social Media ROI Calculator
Measure the real ROI of your social media efforts across organic and paid channels.
Social media marketing delivers a 200-400% ROI on average, with CPAs between $15-$30 and conversion rates of 1-3%. While lower than email or SEO in pure ROI terms, social media drives brand awareness, engagement, and top-of-funnel growth that fuels other channels.
Calculate your social media ROI below and see how a dedicated strategist could improve your content performance and paid social results.
Social Media Industry Benchmarks (2026)
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Projected improvements based on typical results from managed marketing talent.
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Hire a SpecialistFrequently Asked Questions
What is a good ROI for social media marketing?
A good social media ROI is 200-400%. This accounts for both direct conversions and indirect value like brand awareness, engagement, and audience building. Social media ROI should be measured alongside its contribution to other channels (email list growth, SEO via content distribution, etc.).
How do I measure social media ROI?
Track social media ROI by measuring direct revenue from social traffic, lead generation from social channels, cost savings from social customer service, brand lift metrics, and attribution through UTM parameters. Use a multi-touch attribution model for the most accurate picture.
Which social media platform has the best ROI?
LinkedIn typically delivers the highest ROI for B2B ($2.50-$5 CPL), Instagram and TikTok lead for ecommerce and DTC brands, and Facebook remains strong for broad audience targeting. The best platform depends on your audience -- focus on where your customers spend time.
How much should I spend on social media marketing?
Most businesses allocate 10-20% of their total marketing budget to social media. For organic-only strategies, the main cost is labor ($3,000-$8,000/month for a specialist). For paid social, start with $1,500-$3,000/month per platform and scale based on results.
Should I focus on organic or paid social media?
Both. Organic social builds community, trust, and long-term audience growth. Paid social drives immediate reach and conversions. The best strategy uses organic content to test messaging, then amplifies winners with paid budget. A specialist can manage both efficiently.
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