Google Ads ROI Calculator
Analyze your Google Ads performance against industry benchmarks and project improvements with expert management.
Google Ads typically delivers a 3-5x ROAS with CPAs between $20-$60 and conversion rates of 2-5% on the Search network. Performance and Shopping campaigns often achieve even higher returns.
Plug in your numbers below to benchmark your account and see what a dedicated Google Ads specialist could do for your bottom line.
Google Ads Industry Benchmarks (2026)
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Current Performance
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Projected improvements based on typical results from managed marketing talent.
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Hire a SpecialistFrequently Asked Questions
What is a good ROAS for Google Ads?
A good Google Ads ROAS is 4-5x for ecommerce and 3-4x for lead generation. Search campaigns tend to outperform Display, with top accounts achieving 8-10x ROAS. Performance Max campaigns have expanded reach but typically deliver 3-6x ROAS.
How do I reduce my Google Ads CPA?
Key strategies include refining keyword match types, adding negative keywords, improving Quality Score (better ad relevance and landing page experience), using smart bidding strategies, optimizing ad extensions, and structuring campaigns properly. A specialist typically reduces CPA by 20-40% in the first 90 days.
Google Ads vs Facebook Ads: which has better ROI?
Google Ads generally delivers higher intent traffic (people actively searching) with better conversion rates, while Facebook Ads excels at awareness and impulse purchases. Google Ads typically has a 3-5x ROAS vs Facebook's 2.5-4x, but Facebook can be cheaper for top-of-funnel. Most businesses benefit from both.
How much should I budget for Google Ads?
A minimum viable budget is $2,000-$5,000/month for Search campaigns. Competitive industries (legal, insurance, SaaS) may need $10,000+/month. Shopping campaigns can start at $1,500/month. The key is having enough budget to generate statistical significance for optimization.
What is a good Quality Score in Google Ads?
A Quality Score of 7-10 is good. Scores of 8+ indicate well-optimized campaigns. Quality Score directly impacts your CPC -- improving from 5 to 8 can reduce costs by 30-40%. Focus on ad relevance, expected CTR, and landing page experience to improve your score.
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